Spectators will see more than just great sports play in the 2013-14 Georgia Regents University Jaguars Athletics' season; they'll see a whole new look in team apparel.
New athletics marks were made available for the first time today incorporating the University's blue and silver gray color palette, and includes an original Jaguar icon; the historic Augusta State University Athletics typeface and numeral set; and the words “Georgia Regents University,” “Augusta,” and “Jaguars.”
“The coaches and student-athletes are excited about the direction we're headed and how we'll begin to represent ourselves and the university to our competitors, along with current and prospective students,” said GRU Director of Athletics Clint Bryant. “Athletics will have a look all its own – a look representative of each of our 14 men's and women's athletic teams and the student-athletes who compete. I'm really excited about our logos and our brand and I am sure it will serve us well for years to come.”
The GRU Augusta athletics logos and word marks with the custom Jaguar artwork and historic typeface, as well as the popular “Jaguar Nation” phrase, will be used to brand apparel and other items that students, faculty, staff, alumni and the public will be able to purchase from the University's bookstores, at Jaguars' sporting events and through licensed retailers. In addition, in concert with the University's coaches and their staff, the new athletics logo will appear on soon to be redesigned intercollegiate team uniforms, helmets and other team gear.
“The unveiling of the new athletics logos is going to give us all something to rally around, if we so choose, and I am hopeful it will inspire continuity and togetherness among our university community,” said Melissa Mullins, GRU Assistant Athletic Director for Student-Athlete Services and Head Softball Coach. “From what I have seen, the GRU student-athletes will look sharp and feel confident sporting uniforms with the new logos; and while change is always hard, and it may be sentimentally tough to hang up the old uniforms and logo, I look forward to seeing the possibilities with new uniforms.”
“This is an exciting time for the Georgia Regents University Augusta Athletics Department and the unveiling comes at a perfect time for our golf program, leading up to our prestigious men's invitational tournament and the Masters,” said GRU Men's Golf Head Coach Kevin McPherson. “GRU Augusta's Office of Communications and Marketing has been very ‘open-minded', presenting several branding options to each of the head coaches. It is important to note that we have all worked together in finding the ‘perfect fit' to brand the new university's athletic teams. I'm honored to be a part of those decisions and look forward to the future growth of GRU Augusta.”
The logos will be included as part of Georgia Regents University and Health System Brand Guidelines, a publication being produced by the Office of Communications and Marketing that defines the GRU brand and how it is to be represented to internal and external audiences. The guide, scheduled to be released next week, includes comprehensive graphic and editorial standards which ensure that the University, including athletics, and its affiliated hospitals and clinics are appropriately identified in a variety of media, including print and electronic publications, photographs, video, websites and social media.
“We want our brand to tell a story – a story of two universities uniting as one. A story of who we are as students, faculty, staff and alumni. A story of a new kind of student-centered university and health system based on unity, balance and collaboration,” said David Brond, GRU Senior Vice President for Communications and Marketing. “The brand guidelines ensure that all those who interact with our university and health system hear, and read, the same story.”
The logos will debut on uniforms and other gear in the fall.