Bubba Watson is drawing attention after a viral video of his new vehicle.
“Bubba's Hover” has been sitting on display outside the restaurant Somewhere In Augusta, on Washington Road. Watson signed an endorsement deal with Oakley Golf in January, and the unique golf cart was born out of Oakley's desire to create excitement between the brand and Watson.
Oakley representatives say they know golf is an older sport, and Watson wanted to do something to tap into a younger generation of golfers.
“It was really our take to create this connection, to also create some tie between the brand and some irreverency, which is really what Oakley Golf is all about. To let it stand out and let people have fun and let people know that golf can be fun and it can be different,” says Nathan Strange, who is Oakley Golf's head of Global Marketing.
“Bubba's Hover” is the first ever golf cart hovercraft in the world.