Apple is throwing out most of the real-world graphical cues from its iPhone and iPad software, like the casino-green “felt” of its Game Center app.
The company calls it the most sweeping update since the iPhone's launch in 2007.
There is a new operating system called iOS 7.
It strives for a clean, simple, translucent impression.
Apple is redesigning all its applications and icons to conform to the new look, driven by long-time hardware design chief Jony Ive.
Apple demonstrated the new software at the Worldwide Developers Conference in San Francisco yesterday.
The new design direction was widely expected and the company said it will show up on iPhones, iPad and iPod Touches this fall.
The software uses simple graphical elements in neon and pastel colors.