AUGUSTA, GEORGIA – One bank is using the Super Bowl to bring up an issue that many Americans face, financial stress.
The most widely watched sporting event of the year will draw in million of viewers. WJBF News Channel 6’s Stefany Bornman reports on the conversation SunTrust Bank is trying to spark.
This is the first time SunTrust Bank is running an ad in the Super Bowl. 1 in 3 Americans experience financial stress and the purpose-driven company says it’s time to start talking about how to handle and cope with this insecurity.
Financial Stress is a national problem. SunTrust Bank has found that individuals or families of all income-levels, as well as businesses agree their financial situation is one of their biggest concerns. SunTrust Bank decided using the Super Bowl’s national platform would be a good place to get people talking.
“Help launch a movement and spark a conversation, where people don’t need to feel embarrassed or intimidated and can take a step towards confidence and control,” said David Camden, President and C.E.O. of SunTrust Savannah and Augusta Region Bank.
“It’s like you’re drowning.” Being stressed out causes many serious health problems, including heart attacks and strokes, but it also affects your lifestyle, relationships, and even a person’s self-confidence.
“Stress is an issue and people can take control of that by taking small steps,” Camden told WJBF News Channel 6.
With this ad, the hope is that people realize they can move forward and make smarter choices towards a better financial future. SunTrust Bank also uncovered 40 percent of Americans don’t have an emergency fund, which should be about $2,000 dollars in savings.
“We looked at a ranking of U.S. cities with the worst credit scores and Augusta was actually number 10,” Camden told WJBF News Channel 6.
If you want to learn more about getting your financial life in order, visit the “On Up” movement here.