Revolutionary social media campaign “The House That Facebook Built” revealed to CSRA

C.S.R.A home builder, Ivey Residential, broke ground on their charity house Tuesday.
EVANS, Ga. (WJBF) – A revolutionary social media campaign brought to life a vision that’s helping local charities.
WJBF NewsChannel 6 first told you about '"The House That Facebook Built" a few months ago and on Tuesday we were there for the unveiling for the finished project.
WJBF NewsChannel 6 first told you about ‘”The House That Facebook Built” a few months ago and on Tuesday we were there for the unveiling for the finished project.

Local home builder, Ivey Residential, created “The House That Facebook Built,” a futuristic way to raise money for charity. The community quickly rallied behind the project, raising more than $60,000 dollars for 3 local charities.

From an empty lot 4 months ago to the numbers 7-2-2-3 on Hoffman Drive that is now the 2,900 square foot house that Facebook built!

“Oh my goodness. It’s a beautiful home and it’s right across from the pool.” Jennifer Pennington, Executive Director of the American Red Cross of Augusta, said.

Ivey Residential worked with vendors who donated services and products.

“When I walked in it was a surreal kind of thing because as you looked at every piece of the house. It’s like that person donated that.” President and C.E.O. of Augusta Warrior Project Kim Elle told WJBF NewsChannel 6.

Each week Ivey Residential’s followers voted on everything from the kitchen scheme, to the wall colors and the garage door.

WJBF NewsChannel 6 first told you about '"The House That Facebook Built" a few months ago and on Tuesday we were there for the unveiling for the finished project.
WJBF NewsChannel 6 first told you about ‘”The House That Facebook Built” a few months ago and on Tuesday we were there for the unveiling for the finished project.

“I’m obsessed with the front door. That was one of my votes,” said Catherine Stewart, Development Officer of the Children’s Hospital of Georgia.

“I picked this house color actually. I like the color.” Pennington said.

Yet, the builders of the 5 bedroom, 3 and a half bath home didn’t stop there. “They said we want to build a home and we want our Facebook viewers to vote on the finishing touches and then we want to divide the proceeds among 3 charities. I said this is one of the coolest things I’ve ever heard of.” Stewart told WJBF NewsChannel 6.

At the unveiling of ‘”The House That Facebook Built” some people held back tears knowing the profits would go to The Children’s Hospital of Georgia, the Augusta Warrior Project and American Red Cross of Augusta. The donations help support the charities services to people in need.

“Each partner will get $22,000 dollars off this house,” Matt Ivey, Co-owner of Ivey Residential, announced Tuesday.

“That is huge in the non-profit world,” Stewart said.

‘”The House That Facebook Built” shows it takes a village, “it also united a lot of people behind a vision.” Elle said.

Ivey Residential is starting a fund in honor of one of their own, co-owner Matt Ivey’s father. They hope to be able to use the money to continue to fund local charities for years to come.

EVANS, Ga. (WJBF) – C.S.R.A home builder, Ivey Residential, broke ground on their charity house Tuesday.
C.S.R.A home builder, Ivey Residential, broke ground on their charity house Tuesday.
C.S.R.A home builder, Ivey Residential, broke ground on their charity house Tuesday.

“The House That Facebook Built” is a revolutionary social media campaign that allows Facebook users to vote on different features of the home.

It will take about 4 months finish building the house and once it is sold all the money will be donated to the Red Cross of Augusta, the Augusta Warrior Project, and the Children’s Hospital of Georgia.

“Well as a business we fully understand that we are here not only for our selves, but to try to make the community a little bit better place as well. We don’t work in a vacuum the community supported us over the year and we want to be able to give back and support the community as well,” said Ivey Residential Co-owner Matt Ivey.

The voting officially begins Wednesday and the firs thing you can pick is the exterior color of the house.

To vote click here.

 


EVANS, Ga. (WJBF) – A local home building company is letting you pick the design for their next project.
"The House That Facebook Built" is a social media campaign started by Ivey Residential.
“The House That Facebook Built” is a social media campaign started by Ivey Residential.

“The House That Facebook Built” is a social media campaign started by Ivey Residential.

WJBF News Channel 6’s Stefany Bornman has the details of the home that will be built in Crawford Creek neighborhood in Evans, Georgia.

Each week a different home feature anything from paint color, to indoor lighting and even kitchen design will be posted on Ivey Home Facebook page for people to vote. Once the house is built and sold, the money will be donated to three local charities.

A 2,900 square foot home with 5 bedrooms and 3.5 bathrooms, similar to other ones in the neighborhood, will be built on a lot and everything could be picked by you.

“We are starting with the exterior. That will be exterior colors, garage door style and then we will move into the house. Where we will do the kitchen, we will do interior doors, faucets.” Sales and Marketing Director of Ivey Residential Caroline Ashe told WJBF News Channel 6.

C.S.R.A. home builder, Ivey Residential, is kicking off the unique campaign this week. Already more than $20,000 dollars has been raised for the Children’s Hospital of Georgia, Augusta Warrior Project and the American Red Cross of Augusta. “As the campaign wraps up we will put the home on the market for sale and then all of the proceeds will be donated,” said Ashe.

The location of “The House that Facebook Built” was an essential part of making sure this charity house project was profitable. “We want to be able to get give these three charities a good amount of money so it’s corner lot in Crawford Creek right next to the pool,” Ashe said.

The Sales and Marketing Director says like every project there are some restrictions to make sure the design of the house flows together, but just about every detail will be left up to Ivey Homes Facebook followers to vote on.

“If they like coffered ceilings they we are going to see coffered ceilings. If they like brilliant stainless faucets we are going to see those. So it really just depends on what the general public wants to see in the house.” Ashe told WJBF News Channel 6.

The house will be finished by this summer and will be put on the market for $300,000 dollars. The groundbreaking ceremony will be on Tuesday at 3 p.m. in Crawford Creek. If you want to cast your vote click here.

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