Hi-C Ecto Cooler returns to store shelves

Hi-C Ecto Cooler (source: Coca-Cola Company)
Hi-C Ecto Cooler (source: Coca-Cola Company)

KNOXVILLE (WATE) – Who ya gonna call? Hi-C Ecto Cooler is coming back to store shelves next month just in time for the new Ghostbusters movie.

The green citrus-flavored beverage was a rebranded version of the 60s “Cirtus Cooler,” and was intended to only be a short-lived promotional tie in the original Ghostbusters in 1987, but it proved so popular that it stuck around until 2007. Coca-Cola, current owners of Hi-C, announced Monday it will be back on May 30.

“Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day,” said Charles Torrey, vice president, Minute Maid/Hi-C Brands, Coca-Cola North America. “Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming Ghostbusters film made this the exact right time.”

Ecto Cooler will be sold in 10-packs of 6-ounce juice boxes and 6- and 12-packs of 11.5 ounce aluminum cans. The cans feature a special thermal ink that turns slime green when chilled.

If you can’t wait until May 30, Coca-Cola is holding a contest on Facebook to allow people to win some before it hits shelves.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s