Legacy fashion company, Coach has announced its new name change

(WJBF) – The well-known fashion company, Coach has announced it is changing its name to “Tapestry.”

The change takes effect on Halloween, but the news may have already scared some investors.

Shares of coach dropped than two percent after the announcement.

The stores and accessories will retain their current branding after the change.

In fact, the company says that for consumers, nothing will change at all.

 

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